…from the quill of Antisthenes the Younger
March is the month of mad hares and not only of them. Wildwordfund (WWF) is once again inviting you to the candlelit supper of breathtaking hypocrisy. You are to switch off your electrical lights, lit a stearine candle or paraffin lamp and feel good that you are a part of that group of simple people whose parents utterly wasted the school fees on them. After an hour of keeping appearances of being progressive planet saver you can go back to your or your parents air-conditioned home to cool Chardonnay and piping hot vegan pasta and feel so superior.
This charade is called Earth hour. Earth had already managed quadrillions of hours and the idea it needs a Jonestown-full of pretenders to get through another one is ridiculous beyond belief. The scam was designed in 2007 by the WWF fund-rising agency, as WWF was becoming desperate that the increasingly large proportion of the mugs’ dollars goes to the other planet saving corporation, Greenpeace.
Immaturity of followers of the eco pied pipers is staggering. An intern with the Earth Hour team at WWF: “With a background in animal behavioural research the idea of switching off my lights was hardly new. ‘Normal’ to me was living without electricity and running water for months. No light for an hour- a cinch! It wasn’t long however before Earth Hour’s ‘magic’ touched me, our world IS brilliant, what am I going to do to keep it that way? As you can tell, the symbolism is catching, even for those working on it!”
The catastrophe is that increasingly such fund-rising Back to the dark ages stunts take attention away from the very real environmental and wildlife problems. Additionally, those irresponsible, money grabbing and money wasting organisations mischievously and perhaps deliberately create merino mentality and endeavour to suppress any vestiges of independent thought amongst the populace. And the merino mentality is what the largest donors, i.e. governments and multi-national super-corporations, require.
As WWF says on its website “At the end of the day, Earth Hour is not about saving an hour’s electricity, it’s about uniting people to protect the planet.”