december / 22


22nd December, 1928 : The nation’s new capital, Canberra, is yet to inspire the population, if attempts to find a slogan to promote the city are any guide. The Canberra Tourist Association launched an Australia-wide competition for a catchphrase to help to attract visitors. The slogan is intended for use in conjunction with an advertising campaign. The result was 300 “generally poor” entries. Nevertheless, there has to be a winner, and it was a Sydney man, Harold Mercer, who suggested: “Dash for a capital holiday to Canberra.” The consolation prize went to Robert Pershaw, of Perth, for: “Him big phella bimeby!”

[How about – Visit Canberristan! See how your rulers live!]

About Avadoro Worden

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