december / 22

NOTHING NEW UNDER THE SUN (ALMOST)

22nd December, 1928 : The nation’s new capital, Canberra, is yet to inspire the population, if attempts to find a slogan to promote the city are any guide. The Canberra Tourist Association launched an Australia-wide competition for a catchphrase to help to attract visitors. The slogan is intended for use in conjunction with an advertising campaign. The result was 300 “generally poor” entries. Nevertheless, there has to be a winner, and it was a Sydney man, Harold Mercer, who suggested: “Dash for a capital holiday to Canberra.” The consolation prize went to Robert Pershaw, of Perth, for: “Him big phella bimeby!”

[How about – Visit Canberristan! See how your rulers live!]

About Avadoro Worden

Iconoclast
This entry was posted in Australia, Bureaucracy, History and tagged , . Bookmark the permalink.