…from the quill of Antisthenes the Younger
WIZO, the Women’s International Zionist Organization voted the following the second most offensive ad of 2014. It is good to see that all other problems have been satisfactorily resolved.
It appears to me to be rather demeaning to puppets. Perhaps a Puppet Protection Party is needed.
In the TV advertisements the men get insulted constantly, being mostly shown as a dull, incompetent twits, saved just in time by some oh so clever female. I am not aware of any men’s complaints. Men have, mostly, a sense of humour, and dare I say, are mostly more intelligent.
The top prize for the most sexist advertisement was awarded by the unbiased jury of gender and communications experts, female academics, journalists and legal experts, appointed without fear or favour by The Women’s International Zionist Organization, to a television commercial for Elite’s Turkish coffee.
“The Elite campaign shows two women interviewing a potential male roommate. The man orders the women to make him Turkish coffee, which causes the roommates to disqualify him. Just then the male presenter appears and explains to the women why they should immediately accept him as their roommate. The male applicant is seen performing a series of “masculine” tasks including protecting the girls from an intruder and catching fish only to remind them that he likes his cooked without cilantro. The women are seen pining over him and want to accept him as their roommate immediately. …”
I do not know whether this august body also rates movies. If so, what is their rating of Fifty Shades of Grey ?