…from the quill of Antisthenes the Younger
I noticed that some so called professionals (professionals, because God knows why, they are getting paid for their outpourings) in the media make fun of alliteration as a sign of a tyro. They themselves have meagre vocabulary but are proud of their impeccable command of PC slogans, which, after all, is all the aspiring media hacks and hackettes need today. For them Thesaurus is some extinct reptile and The Fowlers Modern English Usage is a handbook on how to politically correctly communicate with your hens.
Aliteration amuses me, so I use it from time to time. Also, it clearly separates me from them. Or at least did, until now. In November last year The Economist’s, The Economist’s ! headline brazenly asked “Does Deutschland do digital?”